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Business Model Innovation for the Internationalization of Chinese Wind Power Industry
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2). Shanghai Dianji University, Shanghai, China.ORCID iD: 0000-0003-2111-5977
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-5849-1442
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2). Shanghai Dianji University, School of Business, Shanghai, China.
2014 (English)In: Global Business Model Innovation: An International Conference, Shanghai: Shanghai Dianji University , 2014, 48-73 p.Conference paper, Published paper (Refereed)
Abstract [en]

Energy consumption, pollutions and sustainable approaches to energy is one of the most important issues today. The transformation of energy from old to renewable has been in focus for many years and wind power energy production is one important source of energy that is renewable. With the rise of emerging economy (EEs) as main engine of global growth, the intensified competition in the wind energy industry and internationalization to EEs, enterprises need to rethink and innovate their business models in order to succeed in innovative technologies and commercializing their innovative technologies to customers. The overall purpose of this article is to explore the drivers of business model innovation (BMI) in emerging-country multinational enterprises (EMNEs) in the context of an EE markets particularly Chinese wind energy industry and with special focus on inclusive business activities in Africa. For this purpose a single case study of Goldwind (China), one of the most important actors in the wind power industry, was applied. The results of this research show that to gain a competitive advantage in EEs requires capabilities to deal with the specific EEs related drivers of change: 1) fast growth and high demand combined with high uncertainty; 2) lower level of market-oriented socioeconomic development; 3) stronger governmental influence on the market; and 4) the need for simple, cheap and easy to maintain technologies. Therefore, it is important that managers position their enterprises in the EEs first as local players and only then as multinationals. Our research identifies a symbiotic business model in which industry and political actors on national, province and city level collaborate intensively for mutual benefits and for commercializing wind power technology. Our study indicates that future research should focus on the main elements and the drivers of change that would shape BMI by adding new variables, specifically related to EE.

Place, publisher, year, edition, pages
Shanghai: Shanghai Dianji University , 2014. 48-73 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-23998ISI: 000365242900004OAI: oai:DiVA.org:hh-23998DiVA: diva2:665218
Conference
Global Business Model Innovation: An International Conference, Shanghai Dianji University, Shanghai, China, October 4th, 2013
Available from: 2013-11-19 Created: 2013-11-19 Last updated: 2017-04-10Bibliographically approved

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CiteExportLink to record
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Citation style
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