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Employee retention or company performance-The implied contribution of internal marketing activities
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to map the activities used for satisfying employee’s needs in an engineering company and with the support of theory concretize their contribution to employee retention and company performance.

Place, publisher, year, edition, pages
2013. , 63 p.
Keyword [en]
Internal marketing, employer branding, satisfying employees’ needs, engineering company, internal marketing activities, retention
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-23601OAI: oai:DiVA.org:hh-23601DiVA: diva2:649211
Subject / course
Business
Supervisors
Examiners
Available from: 2013-10-04 Created: 2013-09-17 Last updated: 2013-10-04Bibliographically approved

Open Access in DiVA

Employee retention or company performance - The implied contribution of internal marketing activities(1374 kB)780 downloads
File information
File name FULLTEXT01.pdfFile size 1374 kBChecksum SHA-512
1df5730991850a28bd88291a4990a756e3ae0f9dd66ab964ad62866f6e73469226699bf48cdcf9a2c6e85429501697319b5e91587004404b58153ef84b577f9b
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf