hh.se
Publications
Please wait ...
Simple search
Advanced search -
Research publications
Advanced search -
Student theses
Statistics
English
Svenska
Norsk
Jump to content
Change search
Search
Search
Only documents with full text in DiVA
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22985
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:630931
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior: A Case Study of Cia. Hering
Heck, Graziela
Halmstad University.
Yidan, Xiao
Halmstad University.
2013 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2013.
Keywords [en]
Sustainable Marketing, Social Marketing, Green Marketing, Corporate Social Responsibility, Brand Equity, Brand Awareness, Brand Image, Consumer Behavior
National Category
Economics and Business
Identifiers
URN:
urn:nbn:se:hh:diva-22985
OAI: oai:DiVA.org:hh-22985
DiVA, id:
diva2:630931
Presentation
2013-05-29, Halmstad, 09:00 (English)
Supervisors
Andersson, Svante
Halmstad University.
Examiners
Awuah, Gabriel
Halmstad University.
Available from:
2013-06-20
Created:
2013-06-19
Last updated:
2018-05-22
Bibliographically approved
Open Access in DiVA
Sustainable Marketing
(2222 kB)
14532 downloads
File information
File name
FULLTEXT01.pdf
File size
2222 kB
Checksum
SHA-512
3eb3f1763a62db92ab4ae5d96fd633a08d5a022c3d0c5da372dcc6b25eb5d8ec506b56d03d366ceb98fb6477af67e037a1ac85d3b37a75b0e60be7e4a6c1854d
Type
fulltext
Mimetype
application/pdf
Search in DiVA
By author/editor
Heck, Graziela
By organisation
Halmstad University
On the subject
Economics and Business
Search outside of DiVA
Google
Google Scholar
Total: 19134 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available
urn-nbn
Altmetric score
urn-nbn
Total: 742 hits
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22985
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:630931
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
v. 2.47.0
|
WCAG
|
Halmstad University Library
|
Info for students
|
Info for researchers
|
Log in
DiVA
Logotyp