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The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior: A Case Study of Cia. Hering
Heck, Graziela
Halmstad University.
Yidan, Xiao
Halmstad University.
2013 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2013.
Keywords [en]
Sustainable Marketing, Social Marketing, Green Marketing, Corporate Social Responsibility, Brand Equity, Brand Awareness, Brand Image, Consumer Behavior
National Category
Economics and Business
Identifiers
URN:
urn:nbn:se:hh:diva-22985
OAI: oai:DiVA.org:hh-22985
DiVA, id:
diva2:630931
Presentation
2013-05-29, Halmstad, 09:00 (English)
Supervisors
Andersson, Svante
Halmstad University.
Examiners
Awuah, Gabriel
Halmstad University.
Available from:
2013-06-20
Created:
2013-06-19
Last updated:
2018-05-22
Bibliographically approved
Open Access in DiVA
Sustainable Marketing
(2222 kB)
3658 downloads
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FULLTEXT01.pdf
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2222 kB
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3eb3f1763a62db92ab4ae5d96fd633a08d5a022c3d0c5da372dcc6b25eb5d8ec506b56d03d366ceb98fb6477af67e037a1ac85d3b37a75b0e60be7e4a6c1854d
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fulltext
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Heck, Graziela
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Halmstad University
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Total: 3658 downloads
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http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22985
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:630931
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apa
harvard1
ieee
modern-language-association-8th-edition
vancouver
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apa
harvard1
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
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nn-NO
nn-NB
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