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The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior: A Case Study of Cia. Hering
Halmstad University.
Halmstad University.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013.
Series
Halmstad University Dissertations
Keyword [en]
Sustainable Marketing, Social Marketing, Green Marketing, Corporate Social Responsibility, Brand Equity, Brand Awareness, Brand Image, Consumer Behavior
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-22985OAI: oai:DiVA.org:hh-22985DiVA: diva2:630931
Presentation
2013-05-29, Halmstad, 09:00 (English)
Supervisors
Examiners
Available from: 2013-06-20 Created: 2013-06-19 Last updated: 2013-06-20Bibliographically approved

Open Access in DiVA

Sustainable Marketing(2222 kB)2933 downloads
File information
File name FULLTEXT01.pdfFile size 2222 kBChecksum SHA-512
3eb3f1763a62db92ab4ae5d96fd633a08d5a022c3d0c5da372dcc6b25eb5d8ec506b56d03d366ceb98fb6477af67e037a1ac85d3b37a75b0e60be7e4a6c1854d
Type fulltextMimetype application/pdf

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Heck, Graziela
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Total: 2933 downloads
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Total: 438 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf