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The use of Gamification in Marketing
Halmstad University.
Halmstad University.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 69 p.
Keyword [en]
Gamification, games, games design, digital marketing, generation Y
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hh:diva-22528OAI: oai:DiVA.org:hh-22528DiVA: diva2:628360
Subject / course
Marketing
Supervisors
Examiners
Available from: 2013-06-18 Created: 2013-06-13 Last updated: 2013-06-18Bibliographically approved

Open Access in DiVA

fulltext(33563 kB)420 downloads
File information
File name FULLTEXT01.pdfFile size 33563 kBChecksum SHA-512
0d9d36bca3850eee7f78ba160f7aa4ebb3222cbc721a1c46a3529c6724740996de8e878e696a0ea480683afd74a8463ee0d6de808a9682531c758c48946c3883
Type fulltextMimetype application/pdf

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Total: 420 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf