The use of Gamification in Marketing

Hiot, Clarisse; Baguette, Florian

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The use of Gamification in Marketing

Hiot, Clarisse

Halmstad University.

Baguette, Florian

Halmstad University.

2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2013. , p. 69

Keywords [en]

Gamification, games, games design, digital marketing, generation Y

National Category

Engineering and Technology

Identifiers

URN: urn:nbn:se:hh:diva-22528OAI: oai:DiVA.org:hh-22528DiVA, id: diva2:628360

Subject / course

Marketing

Supervisors

Solberg Soilen, Klaus

Examiners

Aagerup, Ulf

Available from: 2013-06-18 Created: 2013-06-13 Last updated: 2013-06-18Bibliographically approved

Open Access in DiVA

fulltext(33563 kB)

758 downloads

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