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Platform thinking in the automotive industry – managing the dualism between standardization of components for large scale production and variation for market and customer
Jönköping International Business School, Jönköping University, Jönköping, Sweden.ORCID iD: 0000-0003-2111-5977
School of Engineering, Jönköping University, Jönköping, Sweden.ORCID iD: 0000-0003-3236-5648
The School of Industrial Engineering of Barcelona, Barcelona, Spain.
The School of Industrial Engineering of Barcelona, Barcelona, Spain.
2007 (English)In: Proceedings of the 18th Annual Conference of The Production and Operations Management Society, POMS 2007, May 4-7, 2007, Fairmont Hotel, Dallas, Texas, USA, 2007Conference paper, Published paper (Refereed)
Abstract [en]

Automotive industry faces two major problems. One is to develop standard platforms to reach high volumes and low cost. The other is to use platforms for enabling variation of models that suit customer needs, local market demands, and restrictions. Platform thinking embraces several industrial levels, systems integrators, global and local suppliers, and markets. How can the dualism between standardization of components and model variation be managed and which trade-offs need to be made?

In this paper we have identified and analyzed different approaches to platform concept from technical as well as organizational, production, and product development perspectives. Platform technology improves flexibility in production and product development. However, when radical changes are made, new design of platform is not easily made, i.e. propagation of requirements and changes in models vs. platforms. When this happens, several production systems have to be entirely rebuilt causing major capital investments, redesign at suppliers etc. Hence, platform technology reduces product development flexibility.

Place, publisher, year, edition, pages
2007.
Keyword [en]
Platform technology, modularization, automotive industry, mass customization
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-22120OAI: oai:DiVA.org:hh-22120DiVA: diva2:621106
Conference
18th Annual Conference of The Production and Operations Management Society, POMS, Dallas, Texas, United States, May 4-7, 2007
Note

Abstract Code: 007-0355

Available from: 2013-05-13 Created: 2013-05-13 Last updated: 2015-04-28Bibliographically approved

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Danilovic, MikeWinroth, Mats
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
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Output format
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  • asciidoc
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