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Promotional Products: A quantitative study about which promotional product are thebest to be used in general and specific industries
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries

Authors: Philip Andersson and Kristiana Malinova

Supervisor: Jean-Charles Languilaire

Examiner: Christine Tidåsen

End seminar: 2012-06-04

Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012

Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag.

Question:“Which are the best promotional products to be used by companies in general andin specific industries?”

Purpose: The purpose of this study is to describe and analyze the use and the importance ofpromotional products for companies. What we want to achieve with this study is to find outwhich promotional product is the best in general and in specific industries. We will explorethe power of promotional items and how to achieve the best results when it comes to savingtime and money.

Theoretical framework: The theoretical framework includes theories regarding whatcompanies need to consider when choosing to use promotional products. The theories whichare used are based to on the four hypotheses which we have chosen to analyze.

Methodology and Method: This dissertation is a quantitative study with a deductive andextensive approach.

Empirical framework: The empirical framework present findings and statistics of theresearch.

Analysis: The four hypotheses are analyzed and critical examined.

Conclusion: If companies learn how use promotional products they will gain a greatadvantage on the market. The type of the industry is of great importance when it comes tochoosing the right promotional products.

Place, publisher, year, edition, pages
2012. , 57 p.
Keyword [en]
promotional products, promotional items, promotional gifts, product advertising, promotion, promotion methods and swag.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-19365OAI: oai:DiVA.org:hh-19365DiVA: diva2:548172
Subject / course
Marketing
Presentation
2012-06-04, Halmstad, 00:00
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-08-30 Created: 2012-08-29 Last updated: 2012-08-30Bibliographically approved

Open Access in DiVA

Promotional Products(2926 kB)1824 downloads
File information
File name FULLTEXT01.pdfFile size 2926 kBChecksum SHA-512
4044574aa283ebf15f7e9c4334c01ce16713793a621cd5687d03d48a8e817498105dddaffb50652b4c0a61197b51fb93405641ec7fe1c1cb7e85ca18990f7dbd
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf