Rural migration is important in any process of rural economic development.  The attraction of immigrants to rural places in Sweden are part of trends that involve a specific set of discursive elements that are being co-produced and co-performed by actors represented in magazines and reality series with a rural theme.  The aim of this paper is to analyze how discourses on attractive living in rural places are co-performed and co-produced in one Swedish lifestyle magazine about country living and in one British reality show, Country Living (Lantliv) and Escape to the country (Comeford, 2002-; Edensor, 2006; Gustafsson, 2008; Jonasson & Scherle, 2012; Normann & Ramirez, 1993; Prahalad & Ramaswamy, 2004; Ramirez, 1999; Sventelius, 2009-2011; Wikström, 1996; Woods, 2010).  These co-produced performances use existing social and geographical structures, such as gender, entrepreneurship and nature-culture categories, and at the same time actors are trying to balance them in such ways that they co-perform an attractive living in the countryside. Copyright © eContent Management Pty Ltd.