Visualizing Futuristic Ubiquitous Media Services: A Collaborative Approach in the Newspaper Industry
2012 (English)In: ICCM 2012: 2012 8th International Conference on Computing Technology and Information Management (NCM & ICNIT) : proceedings ; Grand Hilton Hotel, Seoul, Korea (Republic of), Apr. 24-Apr. 26, 2012: Vol. 2.: ICNIT Track / [ed] Kae Dal Kwack, Franz Ko & Jungpil Shin, Piscataway, NJ: IEEE Press, 2012, p. 453-458, article id 6268541Conference paper, Published paper (Refereed)
Abstract [en]
This paper describes a collaborative approach to envision futuristic ubiquitous media services from a media house perspective and their audiences take on that. Within a 24-month action research and experimental prototyping project with nine newspaper, three prototypes and three movie clips were produced to illustrate a future vision. Based on the results from numerous questionnaires, interviews and workshops with readers and newspaper representatives, the project team suggested five futuristic services and three personas. The movie clips was based on initial findings regarding business value, advertising, integrity etc. and was made somewhat provocative to start a debate within the industry. The services in movie clips were finally evaluated by readers in online questionnaires. © 2012 AICIT.
Place, publisher, year, edition, pages
Piscataway, NJ: IEEE Press, 2012. p. 453-458, article id 6268541
Keywords [en]
audience, media services, movie clips, ubiquitous, visualizing
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hh:diva-19267Scopus ID: 2-s2.0-84867003185ISBN: 978-89-88678-68-8 (electronic)ISBN: 978-1-4673-0893-9 (print)OAI: oai:DiVA.org:hh-19267DiVA, id: diva2:545285
Conference
8th International Conference on Networked Computing and Advanced Information Management (NCM2012)/8th International Conference on Computing Technology and Information Management (ICCM 2012), Seoul, South Korea, 24-26 April, 2012
2012-08-192012-08-192018-01-12Bibliographically approved