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Sex sex sex: En studie om hur sexuellt laddad annonsering formar konsumenters varumärkesattityd
Hedbys Holmberg, Sofia
Halmstad University, School of Business and Engineering (SET).
Ambjörnson, Sandra
Halmstad University, School of Business and Engineering (SET).
2012 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2012.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-19045
OAI: oai:DiVA.org:hh-19045
DiVA, id:
diva2:538173
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Ghannad, Navid
Halmstad University, School of Business and Engineering (SET).
Examiners
Helgesson, Thomas
Halmstad University, School of Business and Engineering (SET).
Available from:
2012-06-29
Created:
2012-06-28
Last updated:
2012-06-29
Bibliographically approved
Open Access in DiVA
Sex sex sex - En studie om hur sexuellt laddad annonsering formar konsumenters varumärkesattityd
(1629 kB)
515 downloads
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FULLTEXT01.pdf
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1629 kB
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0d2747074606b72594b9388bd21da92abfb3cd6d737a15afb009fe01f4cffc3190c8bdd6b9527363a5e2ba56d5d47a83fb00687df2e22c201e1217cfc7684573
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School of Business and Engineering (SET)
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Business Administration
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Total: 517 downloads
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https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19045
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:538173
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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text
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html
text
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Create
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