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Företags incitament till produktplacering i film och tv-serie: en fallstudie om Toyota Lexus och Volvo
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 50 p.
Keyword [sv]
produktplacering, exponering, varumärkeskännedom
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-18928OAI: oai:DiVA.org:hh-18928DiVA: diva2:537065
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-26 Created: 2012-06-25 Last updated: 2012-06-26Bibliographically approved

Open Access in DiVA

fulltext(885 kB)452 downloads
File information
File name FULLTEXT01.pdfFile size 885 kBChecksum SHA-512
0f27d2154d03071854fa832677128001298deccaeadc6f7f1ad1a5301c7b88d08fc35410c1cc1fefb7f10318495662d1b333be0c8a7884a16ef58d927bb6ceda
Type fulltextMimetype application/pdf

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Total: 452 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf