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THE CHANGES ON THE SPANISH CONSUMER BEHAVIOUR AFTER THE FINACIAL CRISIS 2007: Applied towards a switch to store branded products
Halmstad University, School of Business and Engineering (SET). (040)
Halmstad University, School of Business and Engineering (SET). (040)
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title: The changes on the Spanish consumer behaviour after the financial crisis 2007. Applied towards a switch to store branded products.

Authors: Adrián Cánovas Rosales and Iranzu Ibáñez Pérez

Supervisor: Venilton Reinert

Level: Bachelor in Business Administration, Marketing

Key words: Consumers’ behaviour, financial crisis, leader brands, store brands, Spain, Spanish retailers…

Purpose: The main research objective is to find out if there has been a change in Spanish consumer buying behaviour as a consequence of the current economic downturn.

Method: The selected research method is an explorative research followed by descriptive one. Secondary data has been collected from books at Halmstad University’s Library and academic journals and other articles founded in the University’s Databases. Primary data has been obtained through a survey among middle class Spanish households. The selected research instrument is a questionnaire.

Theoretical framework: We firstly define the consumer behaviour. Then, there is an explanation of the economic crisis focusing on the Spanish case. Finally, stores brands are defined.

Conclusion: A summary of the findings obtained from our study are posted. Middle class Spanish households have reduced their consumption, becoming more rational and, consequently, switching to store brands. The limitations of the study as well as some suggestions for further researches are added in this section. 

Place, publisher, year, edition, pages
2012. , 103 p.
Series
Halmstad University Dissertations, Mf:3:2012:040
Keyword [en]
Consumers' behaviour, financial crisis, leader brands, store brands, Spain, Spanish retailers
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-18170OAI: oai:DiVA.org:hh-18170DiVA: diva2:536013
Subject / course
Strategic Management
Presentation
2012-05-14, Halmstad, 14:00 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-21 Created: 2012-06-20 Last updated: 2012-06-21Bibliographically approved

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fulltext(2260 kB)2874 downloads
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File name FULLTEXT01.pdfFile size 2260 kBChecksum SHA-512
a4a591a2b60906df35f360e81eaf5fd9694efc4ad594dbfd1a3d3ca0dc78511b4e9af1dfccd6220a54773cf37c641b7d0c5753525497c51d445d073dba481410
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf