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Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence
Blekinge Institute of Technology (BTH).ORCID iD: 0000-0002-2427-3148
2005 (English)Book (Refereed)
Abstract [en]

This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketing intelligence. The aim has been to show the logic behind analysis so that the student and the professional may learn the techniques of building or adapting his or her own analysis to fit any practical problem, rather than presenting well-known analyses as if they were static truths. The book is not about state and military intelligence, nor about the history of intelligence. Having said this, it will be apparent to the reader that the scientific methods and tools presented are shared by all the intelligence functions.

Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2005. , 170 p.
Keyword [en]
marketing, business intelligence, market analysis
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-18034ISBN: 9789144049793 ISBN: 91-44-03640-X ISBN: 978-91-44-03640-3 OAI: oai:DiVA.org:hh-18034DiVA: diva2:534522
Available from: 2012-06-18 Created: 2012-06-18 Last updated: 2014-11-24Bibliographically approved

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https://www.studentlitteratur.se/#31828-EB01

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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