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Stakeholders and Marketing Capabilities in International New Ventures: Evidence from Ireland, Sweden and Denmark
National University of Ireland, Galway, Ireland.
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8194-2053
South Denmark University, Odense, Denmark.
2012 (English)In: Proceedings of the 54th Annual Meeting of the Academy of International Business, East Lansing MI: Academy of International Business: Rethinking the Roles of Business, Government and NGOs in the Global Economy / [ed] S. Feinberg & T. Kiyak, Michigan: Academy of International Business , 2012, 233-233 p.Conference paper, Abstract (Refereed)
Abstract [en]

Few studies have examined dynamic capabilities perspective in the context of INVs and particularly toward their marketing activities. This paper aims to extend the concept of dynamic capabilities in relation to the marketing function of the organization, with particular focus on the role of stakeholders in marketing capability-building processes to deliver competitive advantage in international new ventures (INVs). Using a cross-country case approach of firms in Ireland, Sweden and Denmark, we explore the role of stakeholder groups in developing market-relating capabilities that enable INVs to effectively respond to the dynamic nature of international market they operate in. This study finds that various stakeholders play a critical role in influencing how INVs build their marketing capabilities for their international development. The nature of stakeholder groups can influence the learning processes of the firm and thus can determine the type of marketing capabilities the firm develops for international competitive advantage. In particular, we find that capabilities of entrepreneur/manager stakeholder are central in managing and leveraging the relationships between the firm and stakeholder relationships for dynamically modifying, renewing and regenerating marketing capabilities.

Place, publisher, year, edition, pages
Michigan: Academy of International Business , 2012. 233-233 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-18023OAI: oai:DiVA.org:hh-18023DiVA: diva2:534428
Conference
54th Annual Meeting of the Academy of International Business, "Rethinking the Roles of Business, Government and NGOs in the Global Economy", Washington, DC, USA, June 30-July 3, 2012
Projects
Vetenskapsrådet - internationell tillväxt i hälsotekniksektorn
Funder
Swedish Research Council
Available from: 2012-06-17 Created: 2012-06-17 Last updated: 2017-04-28Bibliographically approved

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Evers, NatashaAndersson, Svante
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Total: 251 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf