Being a small company within the metal industry, Berglunds Mekaniska AB, located in Löddeköpinge/South Sweden, faces a lot of the typical problems of the branch. The metal industry is a low tech segment. The problems become particularly clear in smaller companies. Many of these companies lack even a clear vision for the firm’s future. Few have developed a strategy. An immediate consequence is that these companies are more vul- nerable to change in demand as they find themselves at the mercy of a small local market.The mechanical industry has traditionally been considered to be con- servative. With increased competition the acquisition of new knowledge has become a necessity. Smaller companies like Berglunds are increasingly de- pending upon outside help for their survival. With the case of Berglunds, an external business consultant has showed how both administration and lead- ership have been run ineffectively. These problems are to be improved suc- cessively by continuously coaching the CEO/owner and the staff. The coach- ing process is planned to be maintained for a longer period of time.