Change search
ReferencesLink to record
Permanent link

Direct link
What impact has a fast fashion strategy on fashion companies´ supply chain management?
Halmstad University, School of Business and Engineering (SET).
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study shows that the supply chain management of a company                                    using the fast fashion strategy is where the company combines their traditional supply chain with the modern demand driven Quick Response and Agile supply chain. In theory so far fast fashion is described only in terms of demand driven supply chain management however according to this research the fast fashion strategy is shown to be applied by fashion companies characterized by a mix of the traditional and modern demand driven supply chain.    

Place, publisher, year, edition, pages
Keyword [en]
Fast Fashion, Supply chain management, Traditional supply chain, Quick Response, Agile supply chain
National Category
Social Sciences
URN: urn:nbn:se:hh:diva-16570OAI: oai:DiVA.org:hh-16570DiVA: diva2:456484
Subject / course
Social and Behavioural Science, Law
Available from: 2011-11-15 Created: 2011-11-14 Last updated: 2011-11-15Bibliographically approved

Open Access in DiVA

fulltext(576 kB)7073 downloads
File information
File name FULLTEXT01.pdfFile size 576 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Hansson, Maria
By organisation
School of Business and Engineering (SET)
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 7073 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 499 hits
ReferencesLink to record
Permanent link

Direct link