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Centaurs and Entrepreneurs in the Bulgarian Equine Industry: The Case of Novex Horse Riding Club
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-5849-1442
University of Ruse, Faculty of Business and Management, Ruse, Bulgaria.
2011 (English)In: Case studies book on entrepreneurship and innovation and business creation and management / [ed] Svilen Kunev, Kostas Galanakis, Paraskevi Gkiourka, Ruse, Bulgaria: Ruse University , 2011, p. 178-185Chapter in book (Other academic)
Abstract [en]

This case study is based on results from research and collaboration between Vaggeryd municipality, Sweden and Jönköping International Business School, Sweden. The last stage of this long-term research project was to increase understanding of entrepreneurship and equine-related business organizations in two different contexts (Bulgaria and UK). The equine industry is growing organically and is an unusual context in which to study entrepreneurship. This case is based on both primary and secondary data, resulting from extensive empirical research and displays the tradition of horse breeding in Bulgaria, together with some contemporary aspects of the sector. The focus is on one particular Bulgarian equine business from the Ruse region of Bulgaria – the Novex horse riding club and its owner Mr. Emil Rusev. However, it also incorporates the points of view of the other studied Bulgarian equine entrepreneurs (Centaurs). The attitudes towards horse riding, strategies for attracting customers and some steps for overcoming obstacles in Emil’s entrepreneurial activity are presented. Possible options for future development of the Novex club and for the whole equine industry are discussed.

Place, publisher, year, edition, pages
Ruse, Bulgaria: Ruse University , 2011. p. 178-185
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-16430ISBN: 978-954-712-517-9 OAI: oai:DiVA.org:hh-16430DiVA, id: diva2:446672
Projects
STARTENT
Available from: 2011-10-08 Created: 2011-10-08 Last updated: 2014-11-04Bibliographically approved

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http://www.startent.eu/component/k2/item/177-case-studies-book-on-entrepreneurship-and-innovation-business-creation-and-management-english-and-spanish

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Hoveskog, Maya

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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  • asciidoc
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