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Crucial Factors in Customer Relationship Management: A Chinese Perspective of the Telecommunication Industry
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Customer Relationship Management (CRM) which focuses on the relationship with customers has become more and more important in business management. CRM is a managerial system based on technological applications which can help companies to get competitive advantages. In our paper, we focus on the CRM in the Chinese context and our purpose is to identify important factors during the management of customer relationship in China. We have studied one of the largest Chinese Telecom companies.

Place, publisher, year, edition, pages
2011. , 60 p.
Keyword [en]
Customer Relationship Management; CRM; CRM system; Chinese CRM system; important factors in CRM system; improvements for CRM system
National Category
Engineering and Technology Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-16286OAI: oai:DiVA.org:hh-16286DiVA: diva2:442281
Uppsok
Technology
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Examiners
Available from: 2011-09-21 Created: 2011-09-21 Last updated: 2011-09-21Bibliographically approved

Open Access in DiVA

Crucial Factors in Customer Relationship Management(479 kB)2192 downloads
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940cbfde98cc6eb733c03a8c81655347f8589f2e622c0efc855c12567611a3be989df8ea1875efadc917a7451fa94800731f06a24d5c182ae5532dac5ed57a6d
Type fulltextMimetype application/pdf

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Engineering and TechnologyEconomics and Business

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf