The effect of establishing a middle east office on company's marketing activities and sales growth.A case study of Getinge Middle East and Africa. 2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

The purpose of this thesis is to analyse how the establishment of the regional office affect the marketing planning, marketing research, promotion and sales support; and ghow these marketing activities affect the sales growth of the company.

Place, publisher, year, edition, pages

2011. , p. 41

Keywords [en]

regional office, marketing activities, sales growth

Identifiers

URN: urn:nbn:se:hh:diva-16112OAI: oai:DiVA.org:hh-16112DiVA, id: diva2:438605

Subject / course

Marketing

Presentation

2011-05-27, O210, Halmstad University, Halmstad, 10:33 (English)

Uppsok

Social and Behavioural Science, Law

Supervisors

Examiners

Available from: 2011-09-05 Created: 2011-09-04 Last updated: 2011-09-05Bibliographically approved

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Hammal, Georges

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School of Business and Engineering (SET)

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