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The effect of establishing a middle east office on company's marketing activities and sales growth.A case study of Getinge Middle East and Africa.
Halmstad University, School of Business and Engineering (SET).
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to analyse how the establishment of the regional office affect the marketing planning, marketing research, promotion and sales support; and ghow these marketing activities affect the sales growth of the company.

Place, publisher, year, edition, pages
2011. , p. 41
Keywords [en]
regional office, marketing activities, sales growth
Identifiers
URN: urn:nbn:se:hh:diva-16112OAI: oai:DiVA.org:hh-16112DiVA, id: diva2:438605
Subject / course
Marketing
Presentation
2011-05-27, O210, Halmstad University, Halmstad, 10:33 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-09-05 Created: 2011-09-04 Last updated: 2011-09-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf