Marketing communications of a firm represent a means by which it tries to establish a dialogue and relationship with its audience. This work aims to look into marketing communications performed by a special category of firms – so-called “born globals” (the firms which internationalize from the inception). The purpose of this study is to look into marketing communications of born globals from the company’s perspective and to gain understanding how they change over time. A multiple case study is conducted, with the companies being chosen from both B2B and B2C sectors in order to examine possible differences in communication patterns. The results has shown that born globals rely on the usage of several marketing communication tools at the same time, both push and pull. However, B2C company has adopted more pull communication tools than the B2B one. Nevertheless, both companies were found to practice similar approach to the push marketing communications due to high importance of the distribution network for the born globals. It turned out to be three ways of changing marketing communications: to add new tools, to stop applying old tools and to develop new ways of applying the same tools. As time passed, both companies have added new pull tools, while the sets of push tools did not change significantly. The overall number of tools used has been growing constantly. In the beginning of their activity, both companies applied networking to some extent for finding distributors. Developments in communication technologies, Internet in particular, have facilitated the development of the ways to use same marketing communications tools for each company.