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The interactive process of mass customization
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Expressing the individual personality with the help of the products, people use, and the mass customization are getting closer to our daily life. As a result, more and more companies have begun to implement mass customization in different industries. Also, flexible production becomes a key factor to win the market after more online customization appear and connect different demanders across the borders. Between companies and customers, there exists an important connection which is the interactive process influencing mass customization. An interactive process consists of three parts which are named: information about customers, trans-formation of data and use of information to produce more products. However, there are a lot of factors that will affect the interactive process and finally set thereby requirements for mass customization. During this research, the authors use a qualitative case study and deductive ap-proach to obtain a theoretical model. Through interviewees with two managers of Dooria AB and a visit of the factory in Kungsätter, the authors identified high quality approach, experienced employees, high loyalty of employees, flexibility of human capital, flexibility of production, feedback of customers, education information flow and interaction as important factors which influence the interactive process. Hence, this investigation provides insights about the interrelations between these factors. So, manager in similar industries can identify the situation of their own company and improve the efficiency mass customization.

Place, publisher, year, edition, pages
2011. , 47 p.
Keyword [en]
mass customization, company perspective, interactive process
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-15538OAI: oai:DiVA.org:hh-15538DiVA: diva2:425697
Subject / course
Strategic Management
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-07-26 Created: 2011-06-21 Last updated: 2011-07-26Bibliographically approved

Open Access in DiVA

fulltext(805 kB)395 downloads
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File name FULLTEXT01.pdfFile size 805 kBChecksum SHA-512
a9a7d87e1efa18d505a8216473669e1649e7564cfef0909a14eb518c61a9e22862887bdf13e21f805bd5d73d9402fec0773057b75b2928e9add176de3f777b38
Type fulltextMimetype application/pdf

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Centre for Technology, Innovation and Marketing Management (CTIM2)
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf