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Assembling a hypothesis for discussing place competition
Göteborg University.
Halmstad University, School of Social and Health Sciences (HOS), Center for Social Analysis (CESAM), Social Change, Learning and Social Relations (SLSR).ORCID iD: 0000-0002-2972-6273
2011 (English)Conference paper, Published paper (Other academic)
Abstract [en]

Place marketing approaches are increasingly employed by authorities competing to attract capital. This development has spurred scholarly interest in a growing number of disciplines. While a rapidly mounting number of case studies have provided valuable insights to the field, scholars appear struggling for an advancement of theoretical understanding. As a consequence, the literature is unstructured and the fragmented pieces of insights that exist have to be ordered in a way that allows for a better understanding of place marketing. This discussion paper attempts a few small steps towards that aim. It departs from a simple notion of spatial competition as the least common denominator for place marketing and argues that place marketing is essentially used as a means to improve competitiveness in a hierarchical spatial system. From this basic, yet seemingly overlooked, perspective the article contributes to the emerging literature by presenting six rudimentary but nonetheless essential hypotheses for future research to consider.

Place, publisher, year, edition, pages
2011.
Keyword [en]
Place competition, place marketing, hypothesis
National Category
Social and Economic Geography
Identifiers
URN: urn:nbn:se:hh:diva-15019OAI: oai:DiVA.org:hh-15019DiVA: diva2:411040
Conference
AAG Annual Meeting, Seattle. 5140 Neoliberalizing Space: Critical Perspectives on Place Branding I
Available from: 2011-04-15 Created: 2011-04-15 Last updated: 2014-03-18Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf