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Digital Innovation in the Value Networks of Newspapers
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS).ORCID iD: 0000-0001-9439-0764
2009 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

After decades of digital developments, we are now entering a truly digital era. Digital information and communication technology has become a naturally embedded part ofthe designed environment we live in. Most parts of life are today pervaded by digital products and services. Evidence of such immersion can be noted in, for instance, media consumption. This development is gradually shaping and cultivating a media environment that is ubiquitous. Such ubiquity is manifested in media’s constant presence and thechanges in media consumption in the purview of digital innovation. Indeed, digital innovation is not only a shift in technology. It alters existing value networks and calls forrethinking existing value perceptions. While this disruptive change driven by digitizationcan be found in many industries, this thesis focuses on its impact on value networks in thenewspaper industry.The digitization of newspapers started with the introduction of the internet in the 90´sand soon emerged into new media innovations. While these new media innovations have not replaced existing media, they have been disruptive to newspaper value networks. Recently, the emergence of yet another digital innovation is specifically interesting whenstudying changes to value networks of the newspaper industry: the e-paper. This innovation (a screen technology very close to print on paper) exhibits inherent valuesthat make future replacement of print on paper a possibility. It is therefore regarded as avery promising technology in the newspaper industry. This thesis can be positioned at the intersection of the friction between forces to embarkon a new media trajectory and forces to hang on to the established structures andcontrol. The research question addressed in this thesis is: How are value networks of newspapers influenced by digital innovation? Addressing the research question, a multimethod approach was adopted to gain a broad understanding of how digital innovationinfluences value networks of newspapers. Drawing on digital innovation literature, the thesis presents a theoretical perspective with which to understand how digital innovation influences value networks. This perspective is instantiated as a model of value network configuration. The model emphasizes the multi-layered, dynamic, dialectic, and diametrical character of value networks in digital innovation. The model is offered as abasis and analytical tool to further explore value networks in digital innovation. This tool is useful for newspaper stakeholders when entering the digital era.

Place, publisher, year, edition, pages
Göteborg: Göteborgs universitet , 2009. , 201 p.
Series
Gothenburg studies in informatics, ISSN 1400-741x ; 42
Keyword [en]
digital innovation, value network, value network configuration, ubiquitous media environment, e-paper, e-newspaper, newspaper industry
National Category
Information Science
Identifiers
URN: urn:nbn:se:hh:diva-14056ISBN: 978-91-628-7877-1 OAI: oai:DiVA.org:hh-14056DiVA: diva2:382679
Public defence
2009-09-25, IT universitetet, Hus Patricia, Torg 2 (vån 2), Forskningsgången 6, Göteborg, 13:15 (English)
Available from: 2011-01-11 Created: 2011-01-03 Last updated: 2015-08-21Bibliographically approved
List of papers
1. Forming a Value Network - Analyzing the Negotiations Between Actors in the E-Newspaper Case
Open this publication in new window or tab >>Forming a Value Network - Analyzing the Negotiations Between Actors in the E-Newspaper Case
2009 (English)In: Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS / [ed] Ralph H Sprague, Los Alamitos, Calif.: IEEE Computer Society, 2009, 1-10 p.Conference paper, (Refereed)
Abstract [en]

We have studied a two-year project aiming at exploring the potentials of the e-newspaper, i.e. a news service published with e-paper technology. Different actors have interests in this process, e.g. newspaper publishers, device producers, readers and advertisers. These actors are forming value networks by negotiations of interests and positions. The contribution of the paper is twofold: firstly we show how the value network created around e-newspaper is dependent on the convergence of different actors and their interests; secondly our theoretical contribution is to show how Actor Network Theory (ANT) can be used in combination with other theories - in this case genre theory - to analyze emergent value networks. ANT captures the general process of how the value network takes form, while genre theory captures the domain specific context of e-newspapers, and how this structures negotiations between different stakeholders who want to form the e-newspaper genre.

Place, publisher, year, edition, pages
Los Alamitos, Calif.: IEEE Computer Society, 2009
Series
Hawaii International Conference on System Sciences, ISSN 1530-1605 ; 42
Keyword
E-newspapers, E-paper, Electronic newspapers
National Category
Engineering and Technology
Identifiers
urn:nbn:se:hh:diva-2257 (URN)10.1109/HICSS.2009.220 (DOI)2-s2.0-63349100461 (Scopus ID)2082/2659 (Local ID)978-0-7695-3450-3 (ISBN)2082/2659 (Archive number)2082/2659 (OAI)
Conference
42nd annual Hawaii International Conference on System Sciences. 5-8 January 2009, Waikoloa, Big Island, Hawaii
Note

©2009 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.

Available from: 2009-02-10 Created: 2009-02-10 Last updated: 2015-09-29Bibliographically approved
2. From Multi Channel Publishing towards a Ubiquitous Media Environment
Open this publication in new window or tab >>From Multi Channel Publishing towards a Ubiquitous Media Environment
2008 (English)In: Journal of Graphic Technology, ISSN 1544-9599, Vol. 4, no 3, 126-148 p.Article in journal (Refereed) Published
Abstract [en]

As most of today’s media houses publish in multiple channels, they also exist in a multitude of infrastructures. Given the ongoing diffusion of personal computers, handheld devices, and mobile telephones as well as the advent of new technologies such as the epaper, a new type of ubiquitous media environment is emerging. Drawing on this background we address the research question what are the challenges when aligning a new promising technology (such as the e-paper) with existing value networks enabling value creation in ubiquitous media environments? In this paper we report from a study with newspaper publishers in Sweden, Belgium, France and the Netherlands consisting of 18 interviews and 9 workshops. The findings show that value networks in a multiple channel publishing environment are closely related to infrastructure environment. The nature of ubiquitous media environment will have implications on value networks openness and flexibility. Value networks will need a fluid structure to cope with changes in very short cycles.

Place, publisher, year, edition, pages
Rochester, NY: TAGA, Technical Association of the Graphic Arts, 2008
Keyword
Multi Channel Publishing, E-paper, Ubiquitous media environment
National Category
Engineering and Technology
Identifiers
urn:nbn:se:hh:diva-2111 (URN)2082/2506 (Local ID)2082/2506 (Archive number)2082/2506 (OAI)
Available from: 2008-11-07 Created: 2008-11-07 Last updated: 2015-08-21Bibliographically approved
3. Value proposition in m-commerce: exploring service provider and user perceptions
Open this publication in new window or tab >>Value proposition in m-commerce: exploring service provider and user perceptions
2007 (English)In: Proceedings of 6th Annual Global Mobility Roundtable, 2007, 19- p.Conference paper, (Refereed)
Abstract [en]

Adoption of mobile services and m-business outcomes has not yet reached expectations. The uncertainties in m-commerce are still many occasioning a need to explore challenges and opportunities. This study provides empirical data on perceptions of value proposition in m-commerce from the supplier as well as the demand side. The first is addressed in an interview study with newspaper publishers that offer mobile services, and the second in a broad survey of 1388 mobile service users. The findings show that there are similarities as well as differences in perceptions of value held by service providers and users of mobile services. Ubiquity and service provider/user relationship were identified as general service characteristics whereas localization, personalization, convenience and socialization were identified to be mobile service value dimensions. The aim is to provide useful insights for service providers to better meet the market demands in consumer m-commerce.

Keyword
m-commerce, mobile services, value proposition
National Category
Engineering and Technology
Identifiers
urn:nbn:se:hh:diva-2212 (URN)2082/2609 (Local ID)2082/2609 (Archive number)2082/2609 (OAI)
Conference
The 6th Annual Global Mobility Roundtable 2007, june 1-2, 2007, Marriott Hotel, Marina del Rey, Los Angeles, CA
Available from: 2008-12-17 Created: 2008-12-17 Last updated: 2015-08-21Bibliographically approved
4. Advertising Challenges in Ubiquitous Media Environments
Open this publication in new window or tab >>Advertising Challenges in Ubiquitous Media Environments
2010 (English)In: Handbook of Research on Mobile Marketing Management / [ed] Key Pousttchi, Dietmar G Wiedemann, Hershey, PA: Business Science Reference , 2010, 77-93 p.Chapter in book (Other academic)
Abstract [en]

Mobile advertising opportunities have attracted interest from industry and academics as a response to the trend of diffusion of new mobile technology. One industry particularly interested in new advertising opportunities is the newspaper industry. Many media houses envision a future multi-channel media environment supporting device independent, anytime, anywhere publishing, i.e. a Ubiquitous Media Environment (UME). In this paper we explore how ubiquitous advertising challenges the role of media houses. Ubiquitous advertising refers to advertising in a UME, anytime, anywhere and in any device. Based on results from interviews and workshops with advertisers and publishers we discuss how media houses traditional role is challenged. We contribute with an understanding of how media houses can develop their role to succeed with ubiquitous advertising and to m-advertising literature with insights into the dynamics of balancing consumer and advertiser value of ubiquitous advertising.

Place, publisher, year, edition, pages
Hershey, PA: Business Science Reference, 2010
Series
Advances in e-business research series
Keyword
Mobile advertising, M-advertising, Mobile advertising market, Ubiquitous advertising, Ubiquitous Media Environment, Context, Context adaption
National Category
Information Science
Identifiers
urn:nbn:se:hh:diva-2799 (URN)10.4018/978-1-60566-074-5.ch005 (DOI)2082/3201 (Local ID)9781605660745 (ISBN)1605660744 (ISBN)9781605660752 (ISBN)1605660752 (ISBN)2082/3201 (Archive number)2082/3201 (OAI)
Available from: 2009-08-14 Created: 2009-08-14 Last updated: 2015-08-21Bibliographically approved
5. Business models for m-services: Exploring the e-newspaper case from a consumer view
Open this publication in new window or tab >>Business models for m-services: Exploring the e-newspaper case from a consumer view
2008 (English)In: Journal of Electronic Commerce in Organizations, ISSN 1539-2937, Vol. 6, no 2, 29-57 p.Article in journal (Refereed) Published
Abstract [en]

This article presents the consumer view of an innovative m-service, that is, the e-newspaper, which is published for a mobile reading device equipped with an e-paper display. The research question of this article is: What are the implications of the consumer view of future m-service innovation on business models? In this article, we present empirical results from an online survey with 3,626 respondents representing the consumer view. The factor analysis revealed three aspects of consumer preferences, that is, Ubiquitous access, Prestige of news source and Local anchorage and advertising. These were then correlated with media behavior and e-newspaper preferences to indicate three possible market segments. We then discuss the implications that these consumer views could have on developing new business models, followed by a comparison to earlier research. Finally, we propose an integrated e-newspaper business model framework consisting of three models, ubiquitous, local, and prestige.

Place, publisher, year, edition, pages
Hershey, PA: Idea Group Publishing, 2008
Keyword
M-service, E-paper, E-newspapers
National Category
Engineering and Technology
Identifiers
urn:nbn:se:hh:diva-2013 (URN)2-s2.0-56849101808 (Scopus ID)2082/2408 (Local ID)2082/2408 (Archive number)2082/2408 (OAI)
Available from: 2008-10-06 Created: 2008-10-06 Last updated: 2015-08-21Bibliographically approved
6. Introducing the e-newspaper: identifying initial target groups
Open this publication in new window or tab >>Introducing the e-newspaper: identifying initial target groups
2007 (English)In: Journal of Media Business Studies, ISSN 1652-2354, Vol. 4, no 3, 41-62 p.Article in journal (Refereed) Published
Abstract [en]

This article investigates how audience groups differ with respect to the adoption of new media services. The authors expand the existing framework of early adopters, which is heavily directed towards the technological aspects of a product, by including users that are more interested in the social and content-related aspects of media services. The objective is to identify and explore important audience groups that can be used as initial target groups for the introduction of the e-newspaper (a newspaper that is published on e-paper technology). Data was collected from 2976 respondents through the web sites of three Swedish newspapers.

Place, publisher, year, edition, pages
Jönköping: Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), 2007
Keyword
Innovations, Consumer adoption, E-newspapers, E-paper
National Category
Computer and Information Science
Identifiers
urn:nbn:se:hh:diva-1441 (URN)2082/1821 (Local ID)2082/1821 (Archive number)2082/1821 (OAI)
Available from: 2008-05-24 Created: 2008-05-24 Last updated: 2015-08-21Bibliographically approved

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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  • en-US
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  • Other locale
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Output format
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  • asciidoc
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