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Exploring the Use of Internal Marketing Within Non Profit Organisations: The example of the Swedish Society for Nature Conservation
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2010 (English)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations.

Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T

heoretical framework: The framework consists of theories and models on internal marketing. Internal marketing is studied from the point of view of its tools of implementation, its purposes and also its limits.

Conclusion: Internal marketing is revealed as a high potential for NPOs. However, this concept, developed for the profit area, requires some adaptations to fit well to NPOs.

Place, publisher, year, edition, pages
2010. , 63 p.
Keyword [en]
Internal marketing, NPO, SSNC, Naturskyddsföreningen, employee satisfaction, service quality, not for profit, volunteer organisation, internal marketing mix, conceptualisation...
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-13944OAI: oai:DiVA.org:hh-13944DiVA: diva2:373416
Presentation
2010-09-10, Online, 14:12 (English)
Uppsok
Agriculture, Veterinary Medicine, Forestry
Supervisors
Examiners
Available from: 2011-01-28 Created: 2010-11-30 Last updated: 2011-01-28Bibliographically approved

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Exploring the use of internal marketing within non profit organisations: The example of the Swedish Society for Nature Conservation(1224 kB)695 downloads
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Rakevicius, EdgarasBert, Marjolaine
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf