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Appraisement of use Sun Tzu´s The Art of Var as competitive strategies
Halmstad University, School of Business and Engineering (SET).
2006 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]
The work focuses on appraising the use of Sun Tzu´s The Art of War as competitive strategies. This research is bases on a case study: competitions between two big electric appliance retailers, Gome and Dazhung. One of the analyzed retailers uses competitive strategies according to the guidance of Sun Tzu´s The Art of War, the other one does not. Compared the result of these competitions, this work highlights the advantages and disadvantages of using Sun Tzu´s The Art of War as competitive strategies.
Place, publisher, year, edition, pages
2006.
Keyword [en]
Sun Tzu´s the Art of War, competitive strategies
Identifiers
URN: urn:nbn:se:hh:diva-13737Local ID: U12915OAI: oai:DiVA.org:hh-13737DiVA: diva2:368929
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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More languages
Output format
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