Cater for the Little Emporor in Urban China : an analysis of factors influencing TWEENs´purchase behaviour and the attitude of TWEENs toward TV advertising

Cheng, Dan; Guo, Nan

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Cater for the Little Emporor in Urban China: an analysis of factors influencing TWEENs´purchase behaviour and the attitude of TWEENs toward TV advertising

Cheng, Dan

Halmstad University, School of Business and Engineering (SET).

Guo, Nan

Halmstad University, School of Business and Engineering (SET).

2006 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Place, publisher, year, edition, pages

2006.

Keywords [en]

Tweens, Consumer Socialization, TV Advertising

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URN: urn:nbn:se:hh:diva-13725Local ID: U12900OAI: oai:DiVA.org:hh-13725DiVA, id: diva2:368917

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Social and Behavioural Science, Law

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Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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