“The insight into factors affecting customers’ trust in the Internet." 2006 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

While e-commerce is still developing, not much attention has been put in the feeling of customer’s trust – theorists still argue what factors influence it, many different researches prove various hypotheses. That is the reason of our research on the insights of trust – to provide any creative solutions that we would come up with. We hope to answer in our thesis a relevant question: How customers perceive their trust in the environment of Internet and what factors affect it? Several implications were generated for managers. Proper communication with customers through the customer service and offline advertisement should gather the attention of managers. Moreover, not only a well-known brand can achieve success, by creating an awareness of professionalism and commitment can have a huge advantage for the managers. All these implications create additional chances of success in the market.

Place, publisher, year, edition, pages

2006.

Keywords [en]

customers' trust, brand awareness, word-of-mouth, security, trust, e-commerce

Identifiers

URN: urn:nbn:se:hh:diva-13581Local ID: U12737OAI: oai:DiVA.org:hh-13581DiVA, id: diva2:368771

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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