"A descriptive research on improving the competitive position of Small Business Enterprises against Value Players" 2006 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

When a company wants to achieve success it does merely have to satisfy customers, it has to do better than competitors, hence competitive analysis is a main concern developing strategies. The success is not a permanent phenomenon in changing and increasingly competitive markets. Where the smaller companies before lost out to the bigger competitors just solely based on price, they now face competition on other attributes such as quality. The large corporations are taking more and more market share from the mainstreas companies because they offer more value for al ower price, therefore earning them the name "value players".

Place, publisher, year, edition, pages

2006.

Keywords [en]

Competition, Value Players, Small business

Identifiers

URN: urn:nbn:se:hh:diva-13573Local ID: U12726OAI: oai:DiVA.org:hh-13573DiVA, id: diva2:368763

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation

School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle ScholarTotal: 71 hits