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A survey aimin to test the legitimacy of the marketing Product Life Cycle concept: Why the Product Life Cycle (PLC) model fails to explain in many cases the way products (goods)/services´sales evolve, and what problems can occur by using the PLC as a tool for strategic decisions? -
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2006 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Place, publisher, year, edition, pages
2006.
Keywords [en]
PLC, Product Life Cycle, Strategic decisions
Identifiers
URN: urn:nbn:se:hh:diva-13572Local ID: U12725OAI: oai:DiVA.org:hh-13572DiVA, id: diva2:368762
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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