Strategy to introduce a New Product on the market avoiding customer resistance.: The case study of Sinclair´s car and Toyota Prius car 2006 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

This overview of the new product development process for an ecological car enables to underline the right strategy to success. The research provides an insight into the strategy that a company should adopt in order to introduce a new product on the market avoiding customer resistance. It is important to create and adapt a product to customers, to define a good protocol and to have a social system beneficial to this product.

Place, publisher, year, edition, pages

2006.

Keywords [en]

Implementation, Marketing Strategy, new product

Identifiers

URN: urn:nbn:se:hh:diva-13567Local ID: U12714OAI: oai:DiVA.org:hh-13567DiVA, id: diva2:368757

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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School of Business and Engineering (SET)

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