hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Strategy to introduce a New Product on the market avoiding customer resistance.: The case study of Sinclair´s car and Toyota Prius car
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2006 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
This overview of the new product development process for an ecological car enables to underline the right strategy to success. The research provides an insight into the strategy that a company should adopt in order to introduce a new product on the market avoiding customer resistance. It is important to create and adapt a product to customers, to define a good protocol and to have a social system beneficial to this product.
Place, publisher, year, edition, pages
2006.
Keyword [en]
Implementation, Marketing Strategy, new product
Identifiers
URN: urn:nbn:se:hh:diva-13567Local ID: U12714OAI: oai:DiVA.org:hh-13567DiVA: diva2:368757
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

Open Access in DiVA

No full text

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar

Total: 104 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf