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Prat kan vara smart
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2005 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]
Word-of-mouth has become increasingly important in today’s society because of the abundance of information we come across everyday. The purpose of this paper is to find out the tendencies amongst the local population of a place to give positive references about their locality. Through this the writers intend to find out whether word-of-mouth from the local population of a place can be used in place marketing. There are four main factors that affect the readiness amongst the local population of a place to give positive references; the attitude towards tourism, to what extent recommendation occurs, the level of information, and the tendency to give references. A research was committed amongst the citizens of Halmstad municipality to receive information about these factors. The results showed that the citizens of Halmstad municipality have a high readiness to give positive references about their municipality to friends, family, and acquaintances in other parts of Sweden. This can be seen as an example how word-of-mouth can be used in place marketing.
Place, publisher, year, edition, pages
2005.
Keyword [sv]
word-of-mouth
Identifiers
URN: urn:nbn:se:hh:diva-13004Local ID: U12074OAI: oai:DiVA.org:hh-13004DiVA: diva2:368173
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
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Output format
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