Adaptation of the tourist business to the new global market situation 2005 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

The globalization is influencing all the brands of every sector of the economy; new countries are emerging with lower prices and high skill and formed citizens that want to compete and grow in order to achieve the social welfare that most of the industrialized countries have . We are going to center our thesis in the service sector and specifically in the tourism business because we think that this sector is deeply affected by the globalization and its consequences. The main purpose of our thesis is to find out which changes are taking place nowadays in a typical tourism company to face the touristy demand for new, exotic and cheaper destinies. We will focus in aspects such as customer loyalty and fidelity. We have chosen the hotel “Cristobal Colon” in the Balearic island of Mallorca because the island itself is a perfect definition of a traditional tourist environment with a massive occupation that has experienced a recent crisis because of the new competitors such as Asian and South American destinies. To keep and maintain the loyalty and fidelity of their customers is the only possibility that the company has to survive in this situation and we are going to see how they are adapting themselves to this reality.

Place, publisher, year, edition, pages

2005.

Keywords [en]

Loyalty for services, service and reationship quality, mission

Identifiers

URN: urn:nbn:se:hh:diva-13003Local ID: U12073OAI: oai:DiVA.org:hh-13003DiVA, id: diva2:368172

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation

School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle ScholarTotal: 58 hits