Egna märkesvaror: En studie av konsumenternas uppfattning av EMV 2005 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [sv]

Marketing involves a company’s offer to be more competitive than their competitors. The brand is the essence of a company’s marketing- and business strategies. According to theories about DOB, the positioning of distributors own brand has moved from being a low-cost option to a more high-end alternative. In their survey the authors have examined how the existing theories correspond with their own research. Data from the survey points towards a change. The consumers have changed their opinion about DOB and are more willing to see these products as a substitute to the manufacturer’s brands.

Place, publisher, year, edition, pages

2005.

Keywords [sv]

EMV, DOB, egna märkesvaror, egna varumärken

Identifiers

URN: urn:nbn:se:hh:diva-12990Local ID: U12060OAI: oai:DiVA.org:hh-12990DiVA, id: diva2:368159

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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School of Business and Engineering (SET)

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