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Egna märkesvaror: En studie av konsumenternas uppfattning av EMV
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2005 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]
Marketing involves a company’s offer to be more competitive than their competitors. The brand is the essence of a company’s marketing- and business strategies. According to theories about DOB, the positioning of distributors own brand has moved from being a low-cost option to a more high-end alternative. In their survey the authors have examined how the existing theories correspond with their own research. Data from the survey points towards a change. The consumers have changed their opinion about DOB and are more willing to see these products as a substitute to the manufacturer’s brands.
Place, publisher, year, edition, pages
2005.
Keyword [sv]
EMV, DOB, egna märkesvaror, egna varumärken
Identifiers
URN: urn:nbn:se:hh:diva-12990Local ID: U12060OAI: oai:DiVA.org:hh-12990DiVA: diva2:368159
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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  • ieee
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