Business Relationships between Swedish Clothing Industry Companies and Chinese suppliers: A case study of Hennes & Mauritz (H&M) 2005 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Abstract [en]

The purpose of this study is to gain a deeper understanding of a company’s business relationship building strategies and processes, especially in the field of doing business with the foreign business partners. In this study, a case study was conducted with the company of H&M. The ARA (actor- resource-activity) business relationship model was used as a theoretical framework in order to analyze H&M- Chinese suppliers’ business relationships. The results show that H&M- Chinese suppliers’ relationships are very important for the company’s overall business success. The relationship building is always a long process, which needs a lot of investments both in time and money. Since there is a significant culture difference, H&M has built up four production offices with Chinese employees in order to help the company to select and communicate with the Chinese suppliers. Guanxi as a relationship building strategy is especially important to know when doing business with Chinese suppliers.

Place, publisher, year, edition, pages

2005.

Keywords [en]

Business relationships, business activities links, actor bonds, resources ties, Guanxi.

Identifiers

URN: urn:nbn:se:hh:diva-12978Local ID: U12048OAI: oai:DiVA.org:hh-12978DiVA, id: diva2:368147

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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