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New product development of a multinational company
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2004 (English)Student thesis
Abstract [en]
Marketing in the new product development is very important and somtimes underestimated as some manufacturers think it is enough to have a very good and developed product. To enter the market with a new product market researches and therefore knowing the potential customers is very important and the basis of the whole process. This thesis shows how important these factors, markering and customer-led business, are and that the new product development is not only the development itself
Place, publisher, year, edition, pages
2004.
Identifiers
URN: urn:nbn:se:hh:diva-12627Local ID: U11691OAI: oai:DiVA.org:hh-12627DiVA, id: diva2:367783
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf