New product development of a multinational company 2004 (English)Student thesis

Abstract [en]

Marketing in the new product development is very important and somtimes underestimated as some manufacturers think it is enough to have a very good and developed product. To enter the market with a new product market researches and therefore knowing the potential customers is very important and the basis of the whole process. This thesis shows how important these factors, markering and customer-led business, are and that the new product development is not only the development itself

Place, publisher, year, edition, pages

2004.

Identifiers

URN: urn:nbn:se:hh:diva-12627Local ID: U11691OAI: oai:DiVA.org:hh-12627DiVA, id: diva2:367783

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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