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Package appearance and consumers choice
Halmstad University, School of Business and Engineering (SET).
2004 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
Packaging, it is almost taken for granted, it is there to protect, tansport and hold the product that you as a consumer want from the production line, to the shop, to your home. Have you ever wonderd what makes you drawn to a certain product? What makes you reach out and buy a particular product? Or is it the shape ot the package? Or perhaps the appearance ot the package?
Place, publisher, year, edition, pages
2004.
Identifiers
URN: urn:nbn:se:hh:diva-12145Local ID: U11185OAI: oai:DiVA.org:hh-12145DiVA: diva2:367290
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
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  • nn-NO
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