Package appearance and consumers choice 2004 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

Packaging, it is almost taken for granted, it is there to protect, tansport and hold the product that you as a consumer want from the production line, to the shop, to your home. Have you ever wonderd what makes you drawn to a certain product? What makes you reach out and buy a particular product? Or is it the shape ot the package? Or perhaps the appearance ot the package?

Place, publisher, year, edition, pages

2004.

Identifiers

URN: urn:nbn:se:hh:diva-12145Local ID: U11185OAI: oai:DiVA.org:hh-12145DiVA, id: diva2:367290

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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