hh.se
Publications
Please wait ...
Simple search
Advanced search -
Research publications
Advanced search -
Student theses
Statistics
English
Svenska
Norsk
Jump to content
Change search
Search
Search
Only documents with full text in DiVA
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-12136
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:367281
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
Hard-discountföretag: Reaktioner då hard-discountföretag går emot etiska värden och principer
Gustavsson, Henriett
Halmstad University, School of Business and Engineering (SET).
Sandin, Joakim
Halmstad University, School of Business and Engineering (SET).
2004 (Swedish)
Independent thesis Advanced level (degree of Master (One Year))
Student thesis
Abstract [sv]
Denna studie behandlade konsumenters reaktioner då internationella hard-discountföretag går emot etiska värden och principer i sin etablering på den svenska marknaden, ett aktuellt ämne då det tyska hard-discountföretaget Lidl i nuläget befinner sig i denna situation. Referensramen utgjordes av teorier angående kultur, etiska värden och principer samt publicitet. Studiens tillvägagångssätt var både kvalitativt och kvantitativt, och inkluderade totalt 170 respondenter fördelat på fyra butiker. Intervjuerna utfördes vid Netto, Lidl, Ica Maxi respektive Coop Forum, där Lidl representerade hard-discountföretagen.
Place, publisher, year, edition, pages
2004.
Identifiers
URN:
urn:nbn:se:hh:diva-12136
Local ID: U11176
OAI: oai:DiVA.org:hh-12136
DiVA, id:
diva2:367281
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
Open Access in DiVA
No full text in DiVA
By organisation
School of Business and Engineering (SET)
Search outside of DiVA
Google
Google Scholar
urn-nbn
Altmetric score
urn-nbn
Total: 47 hits
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-12136
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:367281
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
v. 2.44.0
|
WCAG
|
Halmstad University Library
|
Info for students
|
Info for researchers
|
Log in
DiVA
Logotyp