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How does culture influence TV advertising in the case of: France, Germany and Sweden?
Halmstad University, School of Business and Engineering (SET).
2004 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
Although France, Germany and Sweden have similarities concerning their economical development, standard of living and are all members of the European Union, TV advertising in these countries still differs. The aim of our thesis is to find out to what extent cultural particularities are reflected in the advertising in each country. In order to understand on how we consider culture and advertising, the second and third chapter of this thesis provide a theoretical framework with analys of definitions on culture and international advertising in relation to our topic. The theory is followed by an empirical study with comparisons of advertisements in France, Germany and Sweden, which have been observed and analysed with before developed key criteria. These findings lead to a combination of the empirical study with the theoretical base, with analysing the cultural influences on TV advertising.
Place, publisher, year, edition, pages
2004.
Keyword [en]
Cross culture TV advertising, France, Germany, Sweden
Identifiers
URN: urn:nbn:se:hh:diva-11760Local ID: U10789OAI: oai:DiVA.org:hh-11760DiVA: diva2:366896
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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