How a company can sell its product abroad in a market dominated by a monopolistic company?: Case of French wine on the Swedish market - 2004 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

This dissertation deals with the problems of selling products in a market dominated by a monopolistic company. We tried to find out through this dissertation how a company can sell its product abroad in a market dominated by a monopolistic company, how a monopolistic company can create problems for potential sellers' market entry and how does this company impact on the potential sellers' marketing mix? Our study pointed out that there is just one way to penetrate the market: to stick to the rules and procedures, and to export. We also found that a monopolistic company has a strong influence on the elaboration of the marketing mix of the sellers. These answers are based on the case study of French producers who want to enter the Swedish market, dominated by a monopolistic company called Systembolaget.

Place, publisher, year, edition, pages

2004.

Keywords [en]

Marketing, monopolistic company, market entry, marketing mix, French wines, Systembolaget

Identifiers

URN: urn:nbn:se:hh:diva-11746Local ID: U10775OAI: oai:DiVA.org:hh-11746DiVA, id: diva2:366881

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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