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The role of CRM within Corporate Strategy: a general analysis
Halmstad University, School of Business and Engineering (SET).
2004 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
Introduction Doing business is easy.Doing business successfully is difficult. Doing business successfully in the long run is a real challenge to management and employees. Companies are driven by the pursuit for growth, and profitability. The need for clear strategy, a guideline is essential to succeed permanently. This means to shift the concentration from short term objectives to long term ones, based on the main determents of success - the customer.
Place, publisher, year, edition, pages
2004.
Keyword [en]
CRM, Customer orientation, relationship, strategy
Identifiers
URN: urn:nbn:se:hh:diva-11735Local ID: U10764OAI: oai:DiVA.org:hh-11735DiVA, id: diva2:366870
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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