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Marknadsföring av en utvidgad produkt
Ek, Anna
Halmstad University, School of Business and Engineering (SET).
Hägerling, Sofia
Halmstad University, School of Business and Engineering (SET).
Olsson, Pauline
Halmstad University, School of Business and Engineering (SET).
2004 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
Uppsatsen visar hur ett framstående företag (EMW) kan marknadsföra ett helhetskoncept i form av en utvidgad produkt då kunden är en statlig myndighet och då en etablerad kundrelation redan existerar. Studien leder fram till ett antal intressenter som finns i företagets omgivning och som påverkar beslutsfattandet.
Place, publisher, year, edition, pages
2004.
Keywords [sv]
SCM, marknadsföring, utvidgad produkt, nätverk, Ericsson, försvarsmakten, Ericsson Microwave Systems
Identifiers
URN:
urn:nbn:se:hh:diva-11734
Local ID: U10763
OAI: oai:DiVA.org:hh-11734
DiVA, id:
diva2:366869
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
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nn-NO
nn-NB
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