Den ökade konkurrensen med DOB. En studie av lyckade företags konkurrensstrategier. 2004 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [sv]

Due to the increased competition from distributor own brands or private labels, a lot of producing companies has lost market shares. This thesis focus on finding key factors for success for producers to compete with distributor own brands. To be able to find key factors for success, the authors interviewed three successful producers. The empirical research showed that the companies have harmony between the right competitive strategies and their market position. They also use their brands as a strategical competitive tool and put down great efforts to build a strong brand. Besides this the producers seem to focus on relationship marketing, especially the smaller producers.

Place, publisher, year, edition, pages

2004.

Keywords [sv]

DOB, private labels, house brands, egna varumärken, konkurrensstrategier, varumärke, relationsmarknadsföring.

Identifiers

URN: urn:nbn:se:hh:diva-11679Local ID: U10705OAI: oai:DiVA.org:hh-11679DiVA, id: diva2:366813

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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School of Business and Engineering (SET)

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