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Intern Marknadsföring: Ett verktyg för ökad kundmedvetenhet
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2004 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]
It’s very important for service companies that the knowledge and attitude of their employees is in agreement with the company’s. If this is the case then the end product will have a higher quality. This has, however, not been of the same importance for producing companies, because the customer is not a part of the whole process to the same extent as in service companies. Due to increased competition, producing companies cannot have their products as their only means of competition. Instead they have to improve their services and add value to their products by giving their customers quick deliveries, logistics and easy methods of payment. The purpose of this thesis is to study how producing companies use internal marketing to increase customer awareness among their employees. This should lead to a higher perceived customer value. We’ve discovered that producing companies are aware of the concept of internal marketing but that they don’t use it as a strategic tool.
Place, publisher, year, edition, pages
2004.
Keyword [sv]
Intern marknadsföring, kundmedvetenhet, interna kunder, kundnytta, kundtillfredsställelse, tillverkande företag.
Identifiers
URN: urn:nbn:se:hh:diva-11612Local ID: U10638OAI: oai:DiVA.org:hh-11612DiVA: diva2:366746
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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