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Marknadsplan för Unilevers pastakoncept
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)Student thesis
Abstract [sv]
Unilever Best Foods vill med hjälp av ett pastakoncept på allvar bryta sig in i marknadssegmentet “Food on the go”. Idén är att konsumenten skall kombinera sin egen pastarätt på kort tid. I konceptet ingår en brandad pastamaskin, frys, tallrikar, pastasås och frusen förkokt pasta
Place, publisher, year, edition, pages
2003.
Identifiers
URN: urn:nbn:se:hh:diva-11511Local ID: U10536OAI: oai:DiVA.org:hh-11511DiVA, id: diva2:366643
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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