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CRM in B2B: A Demand Chain Perspective
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2004 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]
The buzzword CRM (Customer Relationship Management) has been the answer to many enterprises´conception of costomer relationship problems, where improved customer relationship management is expected to increase the profitability. CRM is a wide concept and exists in all types of companies
Place, publisher, year, edition, pages
2004.
Identifiers
URN: urn:nbn:se:hh:diva-11509Local ID: U10534OAI: oai:DiVA.org:hh-11509DiVA: diva2:366641
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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