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Konsumentbeteende: Hur graden av involvering styr företagens marknadsstrategier
Holm, Johan
Halmstad University, School of Business and Engineering (SET).
Olofsson, Peter
Halmstad University, School of Business and Engineering (SET).
Andersson, Johan
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Varje dag fattar konsumenter världen över en mängd inköpsbeslut. Besluten är av olika karaktär. Vissa kan ta mycket tid och kraft i anspråk medan nadra går på ren rutin. Företag idag talar om att kunden ska stå i centrum. Marknadsstrategierna som utformas borde därför vara anpassade efter konsumentens beteende
Place, publisher, year, edition, pages
2003.
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URN:
urn:nbn:se:hh:diva-11221
Local ID: U10225
OAI: oai:DiVA.org:hh-11221
DiVA, id:
diva2:366351
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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text
asciidoc
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html
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