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The Internationalisation Process of Wine Producers in New Zealand
Doorn, Martina van
Halmstad University, School of Business and Engineering (SET).
Ekroth, Martina
Halmstad University, School of Business and Engineering (SET).
2003 (English)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [en]
This dissertation investigates the internationalisation process of wine producers situated in New Zealand. Considering the country being small in comparison to other wine producins countries on the international market, New Zealand wine producers has been compelled to internationalise and differentiate their businesses in order to be competitive. Thus, the purpose of this thesis is to describe, analyse and explain how and why wine producers who are situated in New Zealand internationalise their companies
Place, publisher, year, edition, pages
2003.
Identifiers
URN:
urn:nbn:se:hh:diva-11211
Local ID: U10215
OAI: oai:DiVA.org:hh-11211
DiVA, id:
diva2:366340
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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modern-language-association-8th-edition
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en-GB
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