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Varumärket, den kritiska länken mellan identitet och image
Kaczmarek, Karolina
Halmstad University, School of Business and Engineering (SET).
Malmberg, Martina
Halmstad University, School of Business and Engineering (SET).
Pålsson, My
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
I denna C-uppsats har vi valt att behandla ämnena identitet, kommunikation och image. Under arbetsgången med uppsatsen har vår problemformulering varit: “Skiljer sig identitet och image åt i ett tjänsteföretag?” Syftet med uppsatsen har varit att undersöka om det råder någon skillnad mellan företags och kundens uppfattningar om företags varumärke
Place, publisher, year, edition, pages
2003.
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URN:
urn:nbn:se:hh:diva-11174
Local ID: U10178
OAI: oai:DiVA.org:hh-11174
DiVA, id:
diva2:366303
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
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