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Vad behöver SAS Airlines göra för att överleva?
Noaksson, Mattias
Halmstad University, School of Business and Engineering (SET).
Hansson, Erik
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
En fältundersökning som innehåller tre intervjuer har genomförts för att undersöka vilka ekonomiska och marknadsföringsstrategiska åtgärder som SAS Airlines behöver göra för att överleva. Det insamlade materialet i denna uppsats har relaterats till erkända akademiska marknadsföringsteorier/modeller som kundanalys, SWOT modell, PEST modell och generiska strategier
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2003.
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URN:
urn:nbn:se:hh:diva-11135
Local ID: U10139
OAI: oai:DiVA.org:hh-11135
DiVA, id:
diva2:366264
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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modern-language-association-8th-edition
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modern-language-association-8th-edition
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