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Controversial Advertising: Consumers`attitudes and perceptions towards controversil advertising
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2003 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
This report will, based on the concept of controversial advertising, outline if such communication strategy could create brand awareness and if people perceived such strategy as repulsive and unethical or as socially engaging.
Place, publisher, year, edition, pages
2003.
Identifiers
URN: urn:nbn:se:hh:diva-11117Local ID: U10111OAI: oai:DiVA.org:hh-11117DiVA, id: diva2:366246
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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