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Projekt Grand Hotel
Sundin, Patrik
Halmstad University, School of Business and Engineering (SET).
Ottosson, Anna
Halmstad University, School of Business and Engineering (SET).
Pihl, Henrik
Halmstad University, School of Business and Engineering (SET).
Bengtsson, Martin
Halmstad University, School of Business and Engineering (SET).
2002 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
This is a report on an organisation development project made for Grand Hotel in Halmstad. Grand Hotel is a member hotel in Best Western, the world's largest chain of hotels. The report contains suggestions of changes for improvement of marketing strategies. The suggestions are based on market research, the analysis of the company and on the current hotel situation in Halmstad. The focus has also been on marketing the hotel on the local market
Place, publisher, year, edition, pages
2002.
Keywords [sv]
Grand Hotel, hotell
Identifiers
URN:
urn:nbn:se:hh:diva-11054
Local ID: U9869
OAI: oai:DiVA.org:hh-11054
DiVA, id:
diva2:366182
Uppsok
Technology
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
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html
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